Sweat or Support in our Champions Merchandise

Whether you’re a member of one of our Champion Partner academies, whanau, friend, or a generous supporter, our merchandise range covers everyone.

Shop Now Arrow icon

Get in behind the Champions

Every dollar from every sale goes directly back to the Champions Initiative charity, our Champion partner academies and youth members. So when you buy our gear you will look and feel good from the inside out.

Ruben Love
Ruben Love All Black, Champions Initiative Supporter

"I wish I had something like this when I was growing up. I want to do what I can to support these kids."

Tony Philp
Tony Philp Hurricanes Rugby General Manager, Parent, Board Member

"I am super proud to be a part of the Champions Initiative programme. Its more than a logo, it represents a place for our young people to thrive and find a place to belong."

Paegan Edmonds-Topia
Paegan Edmonds-Topia Parent, Academy Manager

"The Champions Merchandise gives our youth members a sense of belonging. They love wearing this gear and are proud to wear it. As a fundraising tool it helps us keep the lights on in our academy."

""

Take your support one
step further, become a
Champion giver

More about supporting us

Threads made for champion young people and champion communities.